Use cases
Ten situations healthcare marketing directors, practice managers, and health-system digital teams describe in their own words - what breaks, what we build to fix it (named once, in plain language), and what you get back in your own KPIs.
Know which campaigns bring patients, without a privacy lawsuit
That pixel is also the thing hospital pixel litigation gets built on: once it's firing on a page about a specific diagnosis, the platform has a data point tying a visitor to that diagnosis, and neither your compliance team nor your legal team signed off on that exchange.
Read the use case →Prove marketing brings appointments, not just clicks
Without that link, marketing spend gets defended on faith, budget gets renewed or cut based on vanity metrics, and the team closest to the actual outcome - the one filling the schedule - has no way to say which campaign deserves credit.
Read the use case →Stop the Meta pixel exposure, without going dark on ads
Every warning letter and settlement in the healthcare pixel record starts with exactly this configuration, and the usual panic response - deleting the pixel - also deletes the ability to measure whether Meta ads are working at all.
Read the use case →Call tracking that respects HIPAA
That script now knows which campaign, which page, and often which condition or service line prompted the call, and if the vendor won't sign a business associate agreement or can't say where recordings go, your practice has no defensible position if that call record ever gets questioned.
Read the use case →Trust the numbers legal already signed off on
Re-litigating the same question every month wastes a meeting, delays decisions, and quietly signals that nobody is fully confident the underlying tracking is clean - which is a worse position than just finding out.
Read the use case →One view of the patient acquisition journey
Without the full path, marketing can't tell which touchpoint actually mattered, service-line teams argue over credit for the same booking, and the real question - what made this person decide to call - never gets answered.
Read the use case →Run ads without patient data leaving your systems
Nobody chose to give three separate companies a live feed of visitor behavior on a hospital website; it's just what the default setup does, and reversing it usually looks like an all-or-nothing choice between measurement and privacy.
Read the use case →Measure each service line's marketing separately
When budget review time comes, every service-line lead is arguing from the same undifferentiated report, and nobody can say with confidence which service line's marketing is earning its budget and which is riding on the others.
Read the use case →Fix 'our reports don't match' for good
The meeting spends its first fifteen minutes arguing about which number is right instead of what to do about it, and eventually somebody just picks the number that supports the story they already wanted to tell.
Read the use case →Get consent management live without losing your measurement
A blunt consent setup satisfies the compliance requirement on paper while quietly breaking the measurement the rest of the organization depends on - and the two teams that needed this to work together end up on opposite sides of the same rollout.
Read the use case →Not sure which one matches your situation?
Bring your specific setup and we'll walk through it together - no PHI access required to start the conversation.
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